A good friend started writing for a living. However, he does not own a website. He argues he writes on Fiverr, and having a site is not necessary.
Several writers and self-publishers don’t own websites and claim they don’t need one.
In my experience, having a website has opened more opportunities for me.
Let me share some of the advantages I’ve experienced because of having a website.
You look serious
Your site is one of the most important things you need if you want people to take you seriously.
If your goal is to be a professional writer, it is important to have the right tools for the trade; and your website is a tool you need.
It is worth the investment if you want to excel as a freelance writer or self-publisher.
Remember, your site is your office on the Wide World Web -your internet space and your real estate.
When you have your own website, it forces you to write more. You naturally become a better writer because you begin to dedicate more time to writing. You begin to research more every day and hone your skill.
Your website is how your potential clients judge you or judge how professional you are.
If your site is tacky and has missing information, for example, no contact page, no one will hire you. If it is not well planned and your readers can’t find what they are looking for, it will leave an impression on them.
Your website is a place you can use to build relationships. Make sure your site has an email opt-in to collect emails. When you have an email list, you can begin to build a relationship with your followers. An email list on your site becomes crucial to growing your audience
Get higher paying writing jobs
Whether you’re applying for a job or pitching to a freelance article; the person on the receiving end of will most likely look you up online. If they cannot find you, they may begin to doubt how professional you are.
If you want to pitch to clients that pay over $ 50.00 per article, you need your own website. Otherwise, you will be stuck with lower paying clients. Why write ten articles, when you can write only one and get the same pay?
Sometimes clients approach me because I have a website. This gives me an opportunity to negotiate my charges.
Own your site
Free sites can be a beginning place, but they are built on the goodwill. Someone else owns the real estate where you are promoting yourself and your business.
What if that company decides not to continue the service anymore? They can decide without any notice to close shop.
It is better to own your site because no one can take it away from you.
You may use Facebook or Twitter because you have a great following, but you need to remember; that is someone’s space – not yours. They can change the rules any time or change the platform.
Add your custom name to your website for branding. It is also good for Google to recognize your name and rank your page higher. For instance, if you log into www.joycefiodembo.com, you’ll come right back here. This way, if I pitch for a high paying writing or speaking job, and someone searches my name, they come to this site.
I hope I’ve convinced you to invest in your own website as a writer.
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